Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 21 June 2010

TASK 1: Lyric to Visuals

Your first task, effectively the start of your A2, is to take the set of lyrics provided (reproduced below) and come up with some proposals for creating a music video for these. At this stage, you have to decide for yourself what genre these might fit into; the particular artist associated with this song isn't necessarily the type of artist the lyrics alone would suggest.
Just to emphasise then: you are tasked with thinking up ideas for a music video to go with these lyrics, not the artist who originally released the track these appeared in.
Try to think through the different types of possibilities for this, the range of options open to a music video director.
So...
STEP 1: [ALL/BOTH OF YOU SHOULD BE WRITING EVERYTHING DOWN - this is the start of your A2 and will form your 1st new blog entry!!] brainstorm and list (just as a single sentence) rough ideas for creating a music video around these lyrics
STEP 2: bullet point some further detail of the visuals (shot types, mise-en-scene, editing) that would go with one of these ideas
STEP 3: briefly feedback your concept to the class, when we will also discuss the main types of music videos

You will feedback your ideas in the form of brief presentations, then we'll all consider what additional steps you might take to properly plan an actual music video; make the idea reality.
TRACK TITLE: HIT ME BABY ONE MORE TIME 
Oh baby, baby
Oh baby, baby
Oh baby, baby
How was I supposed to know
That something wasn't right here
Oh baby baby
I shouldn't have let you go
And now you're out of sight, yeah
Show me, how you want it to be
Tell me baby
'Cause I need to know now what we've got

[CHORUS:]
My loneliness is killing me
I must confess, I still believe
When I'm not with you I lose my mind
Give me a sign
Hit me baby one more time


Oh baby, baby
The reason I breathe is you
Boy you got me blinded
Oh baby, baby
There's nothing that I wouldn't do
That's not the way I planned it
Show me, how you want it to be
Tell me baby
'Cause I need to know now what we've got

[Repeat CHORUS]
My loneliness is killing me
I must confess, I still believe
When I'm not with you I lose my mind
Give me a sign
Hit me baby one more time
 
Oh baby, baby
Oh baby, baby
Ah, yeah, yeah
Oh baby, baby
How was I supposed to know
Oh pretty baby
I shouldn't have let you go
I must confess, that my loneliness
Is killing me now
Don't you know I still believe
That you will be here
And give me a sign
Hit me baby one more time

[Repeat CHORUS:]
My loneliness is killing me
I must confess, I still believe
When I'm not with you I lose my mind
Give me a sign
Hit me baby one more time 
[Repeat CHORUS:]
I must confess that my loneliness
Is killing me now
Don't you know I still believe
That you will be here
And give me a sign
Hit me baby one more time

If you're happy you've exhausted all the creative possibilities for this then skip ahead to Task 2, a similar task, but with song lyrics you're much less likely to be familiar with...





JUNE/JULY OUTLINE

There will be 4 main strands to our work through June and July, when we effectively begin the A2 coursework module:
(1) Initial introduction to music videos
(2) Music Video Day + subsequent editing and reflection on lessons learnt
(3) IFEST - Media students will be working on a blog updated through the day OR a documentary on the event OR a documentary on what the Media students did that day! There will be some lessons on documentary, and interview/presenter techniques, beforehand
(4) Practice Pitch - from tracks put forward by yourselves + me you'll be allotted a random track to prepare a detailed music video pitch for
You should be thinking about UCAS entries at this stage; this scheme of work is partially designed, with a range of transferrable skills (think ICREST) to provide some useful material for your personal statement; help show you're not just an anonymous exam-taking machine!
THE AIM IS TO FINISH ALL EDITING + GET THESE PRODUCTIONS TO ME BY FRIDAY 16TH, SO WE CAN SPEND THE FINAL WEEK VIEWING THESE AND YOUR PITCHES!!!
EDITING TEAMS: In addition to being responsible for editing your section of the Britney remake, there are a variety of editing tasks to be completed by or before (for IFEST) Monday 19th: IFEST DOC EDITORS - BETH + EMMA; MUSIC VID EDITORS - JOEL + JONNY H.; MUSIC VID MINI-DOCS - LUCY + STEPH; MVDay DOC EDITORS - ALEX + CALLUM; ETH + EMMA; MVDay MINI-DOC EDITORS - AMY, MEGAN, GEORGE

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