Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 22 July 2010

Summer task

I'm not going to ask you to be slaving away over the summer; we all deserve a good break!
However, it would help us to hit the ground running if you had turned your mind, even quite briefly, to the topic of your A2 coursework. To this end I'd like you to do two things (and I'll also mention any AS coursework resubmissions):
  1. Make brief notes on at least 10 examples of music videos, from any genre or any era. You're looking to build up a knowledge of codes and conventions beyond your existing knowledge. I will email you a detailed worksheet you can use, though use the 2-column sheet handed out in June (and available on this blog) if you wish.
  2. Put together notes on an idea for a new music video for a track of your choice, enough to be able to discuss the idea on the first day back. If you want to get some early feedback on an idea feel free to email me; I'll check my email from time to time over the summer. Remember: no explicit language or sexually explicit references!
Anyone considering resubmitting revised coursework: if you email me a detailed breakdown of any improvements you think would advance your mark I'll look over it and add suggestions of my own. Email me if you want a copy of your marksheet to see where you lost marks

I'm looking forward to an interesting year in 2010-11 and to see what weird and wonderful music videos will emerge, which may include giant slugs in sleeping bags and fight scenes between Santa and Jesus if your practice pitches are anything to go by! Have a good summer, and thanks for all your effort this past year!

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