Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 1 July 2010


Your next steps with this (12D; I'll discuss this separately with 12C) are...
  1. You will need a complete list, with timings, of all the shots that appear in your group's section of the actual video
  2. If you don't have this it would be worth dividing this task, and the following, amongst yourselves...
  3. Work through your group's footage (John has been working at making this available for each group) and begin compiling, in the sequence they appear in the video, the shots that will appear in the final edit
  4. We'll need to appoint two or more overall editors who can take the 4 sections, now cut into sequence with approximate timings, and create the final video
  5. Review your footage; are there any shots missing or that would ideally be re-done? If so, discuss the feasibility of shooting these (perhaps today) quickly enough so that they can be included in the overall final cut
  6. Discuss your experiences of the Music Video Day. What went well? What didn't go so well?! Now that you've done it, what tips or advice would you give somebody if they were about to begin on your task? Being specific, what lessons have you learned from the day? What potential problems that you might face when working on the A2 coursework did the day throw up, and what solutions might there be for these? Its vitally important you blog on this after proper reflection - discuss within your group, and across groups too.
  7. Can you apply some of your learning to at least one spin-off video? Thinking about aspects such as the media language used in the actual video and your version of this, or the particular challenges involved in this recreation, perhaps even highlighting things that went slightly wrong and what you learned from this, see if you can to cut a short video blending your footage, possibly brief clips from the original, and on-screen text (use LiveType). The aim for these, in addition to posting on your blogs, is to publish them on the screens around the school. That means you're not including audio (you could always produce a version with, and a version without, sound), and need to be clear that your content for appropriate (+instructive!) for all age ranges in the school.
  8. Have you any material you think would be of interest to the 12C team producing a documentary on the day? You could also offer yourself for brief on-camera interviews if, after reflecting and discussing the day, you think you can add some useful commentary to the doc. on the day and the learning that took place!
  9. If you really want to, you could work on a blooper reel - but please don't be including any inappropriate language or other material on anything you publish on your blog!
There is a lot of work in there, and we will have to spend some time getting organised for IFEST, so you are aiming to complete these various tasks within a week's worth of lessons!
Do try to split the work up within your group!
Write out the separate tasks so you're clear on what these are, and agree on who does which (perhaps you might collaborate on any spin-off videos, but work on earlier aspects separately?)

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