Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 10 January 2011

Some tasks for week beginning Mon.10th

  1. READING THE GUIDE - this is an extensive document and needs to be worked through individually and as a group; once you've all had a chance to digest it...
  2. PLAN YOUR BLOG - work out who will do what as regards blogging, and set some guide deadlines for yourselves; discuss with me once done
  3. DIGIPAKS - have completed and blogged on research + sample design ideas (try to create several: 'evidence of drafting' + opportunity for testing through 'audience feedback')
  4. PODCAST 1+2 - record your 1st 2 this week; perhaps one to intro the group and/or idea; thereafter one more each week
  5. TREATMENT - a 1 or 2 page doc, including visuals, briefly outlining your project (details in sep post above)
  6. LOCATION SCOUTING + SAMPLE SCENE/S - shot, edited, reviewed and on your blog; please pass on all rough cuts/features etc to me once edited
  7. LIP SYNC PRACTICE - everyone needs to have experienced this to fully appreciate the demands on your performers; its fine to just do a short, say 30-sec, sequence - or use the Barbra Streisand +/or Britney vid as appropriate. Reflection on the experience is vital
  8. CAST + OTHER REQUIREMENTS - see sep post
  9. SCHEDULE - as part of reviewing the cwk guide and planning, a draft schedule should include shooting - which obviously may change, but all should be completed within the next 2-3 weeks to allow sufficient time for editing/reshoots/Evaluation
HD footage can only be edited on Mac3 for now; I'm trying to find the money to fund new updated OS's for more

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