Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday 18 July 2011

Summer filming, acting, set design etc jobs

Many unpaid, some paid - see the bulletin below (which you can subscribe to) for lots of details about fstivals, competitions, shoots (amateur + funded) taking place over the coming months; might give you a few ideas...
The SYFN website to read more: http://www.syfn.org/news/


From: syfn-l-bounces@mailman.cmso.co.uk [mailto:syfn-l-bounces@mailman.cmso.co.uk] On Behalf Of Rob Speranza
Sent: 18 July 2011 10:02
To: syfn-l@mailman.cmso.co.uk
Subject: [Syfn-l] SYFN Bulletin 18th July 2011
WE'RE BACK!
See this week's bulletin on http://www.syfn.org/news
A short, short one from us today everybody. We're back from Portugal and the footage is lovely. You just can't shoot something that looks bad in the Festa dos Tabuleiros. Point the camera anywhere and it's lovely and colourful. Lucky us!

Anyways, here's the latest bulletin to keep your film and media lusts at bay. Lots going on as always. Have a look below at the new competition from MOFILM and Shooting People AND see what Celluloid Screams in Sheffield is looking for this year (both in the COMPETITIONS/CALLS FOR ENTRY section),
Some very interesting news is in our OTHER NEWS section - Creative Sheffield has secured £3million to target South Yorkshire, and one of the areas they will be focussing on is the Creative and Digital Industries - good news for us media people, perhaps. Lots of new jobs on hand too - have a good look and enjoy, folks, enjoy.
We'll be a bit more complete next week when we're back under control with our feet firmly back in Blighty.
Take care,
Rob, Daria and James: The SYFN Team

See this week's bulletin on http://www.syfn.org/news

BULLETIN CONTENTS
SYFN NEWS AND EVENTS
1. ‘INBRED’ TO GET FRIGHTFEST PREMIERE
2. YORKSHIRE FILMMAKING TEAM CLAIM AWARDS ON FESTIVAL CIRCUIT

OTHER NEWS
3. £3M PACKAGE TO TARGET SOUTH YORKSHIRE
4. YORKSHIRE FILM PROJECTS TO GET CASH

FESTIVALS AND EVENTS
5. SHOOTING PEOPLE AND DOC/FEST TEAM UP TO HOST CROWD FUNDING EVENT IN LONDON
6. NORTH YORKSHIRE DIGITAL CINEMA GOES TO THE MAGIC LOUNGEABOUT
7. PAGE TO SCREEN BOOK GROUP - BRADFORD
8. AN EVENING WITH ANDREW DAVIES
9. HOW TO WRITE AND DIRECT YOUR FIRST NO-BUDGET FEATURE FILM
10. THE ANIMATOR'S ANIMATOR
11. BRADFORD FILM NETWORK EVENT WITH SPONDULY & ALISSA’S LEAVING DO
12. LIFF25 PASSES NOW ON SALE - PRICES SAME AS 2010
13. SCREENHOUSE TRAINING'S SINGLE CAMERA DIRECTING WORKSHOP
14. B.TWEEN IS BACK! AND THIS TIME IN 3D!!

WORK - PAID OR UNPAID
15. WEB PRODUCER - NATIONAL MEDIA MUSEUM
16. FILM FESTIVAL ASSISTANT
17. ACTORS WANTED FOR BRADFORD SHORT
18. ARTISTIC DIRECTOR, EDINBURGH IFF
19. CREW NEEDED FOR ZOMBIE HORROR FEATURE 'DEAD INSIDE'
20. COMPOSERS NEEDED FOR FESTIVALS AND INSTALLATIONS
21. NEED A PART-TIME WORKER IN SHEFFIELD?

COMPETITIONS, OPPORTUNITIES AND CALLS FOR ENTRY -
22. MAKE A SHORT FILM ABOUT THE MAGIC OF THE MOVIES!
23. THE 15 SECOND FILM CHALLENGE - CALL FOR COMMISSIONS AND SUBMISSIONS
24. CHEAP THRILLS FILM FESTIVAL - SHEFFIELD
25. CALL OUT FOR SHORT FILMS TO SHOWCASE ONLINE
26. FILM COMPETITION FROM ASUS UK AND INTEL
27. CELLULOID SCREAMS IS BACK AND SEEKING SUBMISSIONS
28. SIXTY SECOND STORIES
29. PRODUCERS LAB
30. CHAPEL ALLERTON SHORT FILM FESTIVAL OPEN FOR ENTRIES
31. SUBMISSIONS: FILM SHORTS - LEGACY FILM FESTIVAL 2011
32. STUDENT FILM FESTIVAL LONDON IS NOW OPEN FOR SUBMISSIONS
33. MOFILM COMPETITION TO PRODUCE THE NEXT CHEVROLET SUPER BOWL AD
34. CALL FOR LAST OPEN AIR FILM FESTIVAL SUBMISSIONS - NORTHERN NIGHTS
35. PIXEL MARKET 2011 OPENS FOR APPLICATIONS
36. DEPICT - CAN YOU DO IT IN 90 SECONDS?
37. FUNDADA ARTISTS' FILM FESTIVAL 2011
38. WAK ANIMATION COMPETITION FOR YOUNG TALENT
39. SCUNTHORPE YOUNG PEOPLE'S FILM FESTIVAL LOOKING FOR ENTRIES
40. £ 500,000 RESEARCH FUND TO STIMULATE DIGITAL INNOVATION IN ARTS AND CULTURE
41. MAKE A SHORT FILM AND HELP FEED 5 MILLION CHILDREN IN INDIA
42. CURRENT TV COMMISSIONING BRIEF
43. CALL FOR ENTRIES - INT'L SHORT FILM FESTIVAL LEUVEN (BELGIUM)

See this week's bulletin NOW on http://www.syfn.org/news

Dr. Rob Speranza | Producer and Head of Operations | South Yorkshire Filmmakers' Network
2nd Floor, Site Gallery, 1 Brown Street, Sheffield, S1 2BS
www.syfn.org / www.myspace.com/syfn

Check out all the latest news for filmmakers in the South Yorkshire area (and more) at
http://www.syfn.org/news

Email us if you'd like to receive our weekly news bulletins!

Friday 8 July 2011

BritVid denotation: COMPLETE

Colour-coded to aid swift identification of each section
There appear to be a few errors: some shots missed out, including cuts labelled as zooms - you'll need to add in further details for yourselves when working on call sheets
Below I've subdivided the 4 locations; you can downoad these

[missing text for shot 12: HA, LS: 3 doors on each side of corridor open + students RUN out towards camera]
Denotation Complete Colour Coded


Shotlist Gym Only

Shotlist Carpark Only                                                                                                   

Shotlist Classroom Only

Shotlist Corridor Only

Call sheet

Download + type into this

Sample Call Sheet2

Wednesday 6 July 2011

Kronenberg lager rapped for viral promo

This is as useful for the exam topic of Media Regulation - you could be reading up about the ongoing, intensifying scandal over phone hacking right now! - as Music Vids...

NB: The article cites a notorious song title that contains a swear word. (That very notoriety is part of the appeal to a drinks brand that appeared to be trying to circumvent legal restrictions on marketing alcohol to young people with this campaign)

Had any of you come across this marketing campaign - or perhaps the music without realising it was a subtle ad campaign?
Article link: http://www.guardian.co.uk/media/2011/jul/05/heineken-campaign-banned-binge-drinking


Dead Kennedys cover pulled from lager campaign over binge-drinking fears

Campaign on Spotify for Kronenbourg 1664 banned by alcohol industry watchdog
  • guardian.co.uk,
  • DEAD KENNEDYS
    Dead Kennedys: promoting 'irresponsible drinking'? Photograph: Peter Noble/Redferns
    Heineken has been forced to drop a cover of the US punk band Dead Kennedys' song Too Drunk to Fuck that featured in a Kronenbourg 1664 online promotion, after a complaint to the alcohol industry marketing watchdog that it encouraged binge drinking. Heineken's Kronenbourg 1664 campaign featured banner advertisements on popular music site Spotify. The ads directed music lovers to a special Kronenbourg "slowed down" playlist as part of a campaign by the beer brand called "Slow the Pace". Heineken's aim was to link the idea of "relaxed consumption" of beer with music that had been "uncharacteristically slowed down" from the original track. One of the tracks on the playlist was the Dead Kennedys' Too Drunk to Fuck, originally a thrashy ode to a misspent evening, as covered by the band Nouvelle Vague in an ironic easy-listening style. Drinks industry marketing watchdog the Portman Group, which operates a self-regulatory code of practice, received a complaint about the promotion and the use of the track. The Portman Group's independent complaints panel said that while Kronenbourg had not "set out to promote irresponsible drinking", nevertheless the "track name and lyrics referenced drinking to excess, thereby associating the brand with immoderate consumption". It added that this represented a breach of its industry code, which bans alcohol promotions from "encouraging irresponsible or immoderate drinking". "This demonstrates just how careful companies have to be when marketing alcohol," said David Poley, chief executive of the Portman Group. "We were pleased that the company took immediate action to remove the track from the playlist. As soon as the complaint was brought to its attention Heineken has also introduced more rigorous approval procedures as a result."

Tuesday 5 July 2011

Quickfire task: ideas for a vid from these lyrics

You may well recognise these lyrics...
The Poetics of Ponytail Imagining Visuals for Hit Me Baby One More Time

Monday 4 July 2011

Practice Pitch2: Tues 5th July

Follow these steps to flex your creative muscles and come up with proposals for the lyrics below. We'll try this one without even the cue of the music.
You can do this at any time yourselves (hit shuffle on an iPod and work with that track for instance), individually or with others, and start to bank a range of ideas.
Please do not google the lyrics as creating an idea linked to the actual video would rather defeat the purpose - and, as you'll see, indicate an extraordinary degree of weirdness...
STEP 1: by yourself, for no more than 2-3mins, read through the lyrics below then brainstorm and list (just as a single sentence) rough ideas for creating a music video around these lyrics
STEP 2: get together in pairs or threes and share the ideas you came up with (2-3mins)
 STEP 3: pick one out and bullet point some further detail of the visuals/media language (shot types, mise-en-scene, editing) that would go with one of these ideas (2-3mins)
STEP 4: briefly feedback your concept to the class, when we will also discuss the main types of music videos, referencing a Mr Goodwin (up to 5mins)
STEP 5: we'll reflect on the steps you'd need to take to move from a raw idea to a finished, polished music video

I feel so extraordinary
Something's got a hold on me
I get this feeling I'm in motion
A sudden sense of liberty
I don't care 'cause I'm not there
And I don't care if I'm here tomorrow
Again and again I've taken too much
Of the things that cost you too much

I used to think that the day would never come
I'd see the light in the shade of the morning sun
My morning sun is the drug that brings me near
To the childhood I lost, replaced by fear
I used to think that the day would never come
That my life would depend on the morning sun

When I was a very small boy
Very small boys talked to me
Now that we've grown up together
They're afraid of what they see
That's the price that we all pay
Our valued destiny comes to nothing
I can't tell you where we're going
I guess there's just no way of knowing

I used to think that the day would never come
I'd see the light in the shade of the morning sun
My morning sun is the drug that brings me near
To the childhood I lost, replaced by fear
I used to think that the day would never come
That my life would depend on the morning sun

I feel so extraordinary
Something's got a hold on me
I get this feeling I'm in motion
A sudden sense of liberty
The chances are we've gone too far
You took my time and you took my money
Now I fear you've left me standing
In a world that's so demanding

I used to think that the day would never come
I'd see the light in the shade of the morning sun
My morning sun is the drug that brings me near
To the childhood I lost, replaced by fear
I used to think that the day would never come
That my life would depend on the morning sun

I used to think that the day would never come
I'd see the light in the shade of the morning sun
My morning sun is the drug that brings me near
To the childhood I lost, replaced by fear
I used to think that the day would never come
That my life would depend on the morning sun

Homeworks/deadlines through to end of year!

I can't help but notice many of you 'chilling' in the F Hall during your now plentiful frees...
You do have various ongoing pieces of work to do, and given that you're welcome to use F6 for work at any time you could quite easily complete all these - including the blogging that should follow a lesson - during your school day!
When you get to Uni you'll begin to appreciate the virtue of working ahead on some aspects, and I always try to enable you to do this with Media, so here are your final deadlines for this academic year:

BLOG SET UP + URL EMAILED TO ME + BROUGHT UP TO DATE: NOW/ONGOING
This is the single most important deadline of all. This was to be done for June 27th!!!
The A2 has started, and as before your blogging is where you evidence your R+P, with time management amongst those aspects which are formally assessed for your final mark. I've emailed + blogged on this:
Instructions on new blog; notes on what you can blog on; there are multiple posts on the topics we've touched on to date, such as this.
Some 2011 blogs scored 100% for R+P/Eval - will yours?!
You should be blogging on the mini-vid, including the original planning process, track selection, shoot and editing process; your initial thoughts on Final Cut; the prep and outcomes of/for Music Video Day, etc. You can blog on any videos, or aspects of the music biz, you want to from this point, in a similar vein to the exemplar film openings you scrutinised as part of the AS coursework research. You can of course make use, short of copy/pasting, of the detail on various MusiVidz blog posts.
As we finish each lesson, consider what key points you can blog on, perhaps adding your own examples to illustrate topics covered that day.


BLOG ON CHALLENGES/REQUIREMENTS OF BRITVID: Weds 6th [12A]; Thurs 7th [12D]
Aside from persuading JC to once more don a wig, what obstacles lie between you + a brilliant BritVid?!
We'll discuss this in the Tues 5th lesson: what will you need to consider for undertaking the Britney vid remake? Discuss what challenges you might face with regards to mise-en-scene (costume, make-up, location, props, general verisimilitude); dance choreography; directing actors; lip-synching; equipment on set (eg to access the track/vid), plus timing and planning. The combined Media classes will be shooting the entire vid in ONE day...
You will also be tasked with denoting a chunk of the Britney vid; if you wish to do this ahead of time see me and I'll allot you (this would be in pairs) a chunk of the vid to denote.

PRESENTATION ON MUSIC VIDS OF YOUR CHOICE: Thursday 7th + Friday 15th July
(By Thurs 7th: Decide + inform us which topic you've picked, which main videos you'll discuss and who you'll be working with - you can do this as a comment to this post. You could do this today...)
We will look to use these presentations in the final week. You can do this individually, or pairs or in a trio (no more!).
The idea is simply formalising part of what it is hoped you will independently engage in: closely analysing your own self-selected examples of music videos, noting conventions and perhaps anything fairly unique. As with film, you'll ultimately be wanting to justify your choices, no matter how left-field or unconventional, with reference to 'existing texts'.
You can pick a focus from the following, and will include a minimum of 3 video analyses within this:
The quiz touched upon the issue of representation (+ intertextuality); you could compare these 3 icons (Madonna on R!)
  • an act/band
  • a music vid director (eg Jonze, Corbijn, Cunningham - feel free to use the DVDs provided)
  • a (sub-)genre
  • a time period (dare you look way back at the 80s, the formative age for music vids, for example?!)
  • a particular aspect/convention of music vids
  • one of Goodwin's 3 types
  • representation issue/s (eg portrayal of women or youth ... or Yorkshire?!)
  • successful viral vids
Thats a very wide range you can choose from. A worksheet will be provided shortly with full details on this task. You don't have to use PowerPoint: a Prezi or film/vodcast would be interesting alternatives! You might even have used YouTube's annotation tools. Each group or individual (the choice is yours) is to provide a single A4 page of bullet points to summarize findings; I'll copy and staple a full pack of these from both classes.


MINI-VID: SHOT, EDITED, EXPORTED + SUBMITTED: Tuesday 19th July
ALL EDITING TASKS: Tuesday 19th July
The final 3 weeks will see you involved in the editing of 1 or more of: a mini-vid (each group splits into 2 to create 2 unique edits: more hands-on time with FCE thus guaranteed); BritneyVid section (there are 4 sections, 2 per class) + any doc/s on Music Vid Day; Month in Media (4 of you are involved in this 1st edition). Some of you are also looking to reshoot and recut your AS productions.
Much of the 'green' days has been set aside for this, but you could (and really should) use frees, lunch etc to advance this.
IGS at 1pm, Friday 22nd July?!
The following day is Celebration Day; if I have all your productions before then that gives me just enough time to create a DVD featuring all this work for the final Thursday or Friday.

Sunday 3 July 2011

3 Summer 2011 vids: Example/BadRiddim/NicScherz

Channel-flicking I happened upon three current vids; 1 fairly ingenious and certainly responsible for elevating a so-so track to global fame; 1 from a much-hyped Brit which is boringly conventional, but useful to look at because of it; and 1 which demonstrates the problematic nature of much of the video output of female pop (or R+B) acts. We also can see how more than 1 of Goodwin's concept of 3 key approaches are often seen within a single vid.

First up is a great example of how a quirky, visually arresting vid can elevate a dance track which otherwise might get limited traction: Vato Gonzalez ft. Foreign Beggars "Badman Riddim (Jump)"

At the time of viewing it had 'only' 735,000 viewings, but seems to have garnered a number of TV screenings recently.
Even more so than the Example track, there is little likelihood of deriving a clear meaning from the lyrics with which to create a narrative vid. What we get is a concept enhanced with performance, including some sharp lip-synching - the cross-cutting of the two is mutually enhancing; either by themselves would probably drag a little!
Its a perfect example of the postmodern approach: playfully referencing Japan's historic reputation for cheap, lo-fi monster flicks such as the many versions of Godzilla (ie intertextuality), and neatly making a virtue out of limited budget by having a hyper-ironic cheap cardboard set. You could also read this as a critical reflection on the Michael Bay element of the zeitgeist: daft SFX-extravaganzas such as the Transformers franchise dominating the multiplexes. The SFX are in line with the fun approach and pastiche of the vid; their child-like aspect recalls those seen in Son of Rambow.
Using the rooftop setting also ensures they didn't lose further time/money by having to control traffic/pedestrians.
The Japanese schoolgirl trope is one seen in a great many cultural settings, and has a similar array of connotations to that of Britney in the 'Hit Me Baby' vid. What might be seen as a 'darker' side of this seemingly playful, frivilous vid is seen with the hand-holding of one girl and the Godzilla-like monster, fertile territory for any Freudian (or Jungian!) psychoanalysts out there.
The fisheye lens is much in evidence, and the tight framing of the performers an increasingly common rap convention (also popular beyond that genre, seen in Foo Fighters and other rock vids). If you think about the practicalities, all they've done is add a graf-style backdrop to a room, spanning little more than 1metre across, and framed the shot so that this is all we see: clever video-making on a tight budget (tho' the backdrop still needed an artistic hand to create).


The 2nd vid is Example's "Changed the Way You Kissed Me"

Approaching 5m hits as I watched it. Its dull, but very competently put together. The lyrics don't lend themselves to any clear narrative approach (its questionable whether there is any particular meaning there), aside from some take on a romance breaking down. Nonetheless, as the vid switches from a basic concept approach to performance, we do see a matching of lyrics to action: around 1:49 in "not afraid of flying" is matched to Example crowd-surfing.
The B+W is rather pretentious BUT lends the vid a polish it might otherwise lack, and enables the slo-mo at the start to fit around common conceptions of 'arty' - our moody artiste is to be taken seriously!
The flat and external shots simply signify metropolitan lifestyle - flashes by too quickly to be clearly London-specific? This is a recording artist with global ambitions.
Always look out for THE GAZE/LOOKING: Example is quite fascinated by himself, though the early footage also signifies a privileged inside view for the audience; we see Example gearing up for a gig and performing, two sides of the man.
Its not a great vid, but the lighting is skilfully controlled, and there is sufficient variety of footage to sustain interest. The uber-cool crowd are what the couch potato viewer of the vid, watching in the un-hip North say, should aspire to as much as the style and panache of the man himself (we could consider the Uses and Gratifications theory here, or even Maslow's Hierarchy of Needs...)
We could also speculate that the limitations are actually semi-purposeful: a too-glossy approach might not suit the Example brand at this stage of his career...

The 3rd vid is from a figure featuring on X Factor (wee bit of alliteration for you folks there), and, to me, the weakest/worst of the lot: Nicole Scherzinger's "Right There"

We get the heavily made-up, high gloss lighting we expect of a pop vid (we could also label this R+B), and the sort of simulacrum (a representation of a representation of reality: Baudrillard's concept) we saw in Michael Jackson's Billie Jean of a gritty urban street setting.
There are moments in this vid when the 'artist', or at least her brand-aware director, attempts to brazen out a feminist touch, tied to the repeated call out to "all my girls". But this is a video which renders the female lead actually in a passive, objectified role (there is certainly scope to disagree with this, not least by applying a post-feminist analysis) - hardly surprising given the lyrics:
Come here baby put your hands on my body
Hands on my body oh oh oh
Right there keep it right there
I love when you put it right there yeah yeah yeah
Is this, lyrically (ie as audio only) and/or the video itself, really suitable for the young audience its aimed at? In the A2 exam we consider Media Regulation, including the Bailey Report into the sexualisation of children through media content.
NS touches herself, prances/dances (delete as you prefer!) about with her body very much the focus of the vid and virtually every frame, including several seemingly obligatory 'booty' shots.
The vid is otherwise unremarkable, with limited variation of location/setting, and just one fairly simple special effect - you could argue her body is the main special effect, rendering additional spending unnecessary.
As a band member now going solo, its also interesting to note the group of 4 women who at times appear with her - and the degree of variation (multiple ethnicities, and varying looks: the idea of beauty takes in a skinhead for example, though more conventionally sticks with the thin-bodied ideal).
Awful track and depressingly formulaic presentation of the female body as entertainment - as I'm sure you'll agree? ...

A2 Media: the story so far (2 weeks in) [what you can blog on]

Having a quick look through your blogs (with a small handful STILL to set up/email URL), perhaps it might help to flag up some of the aspects we've touched upon so far - you could be blogging on some or all of these. You can also access the huge 2010-11 A2 coursework guide; as ever I'll revise this - not least by adding in specific deadline dates - before photocopying and handing out in Sept, but the orig version is already fairly comprehensive and will enable to you to start looking and planning ahead.

QUICK RECAP OF LESSONS SO FAR
12A have had 4 'red day' lessons so far and 12D 3; both classes have had 4 'green day' lessons so far. The red day lessons were a general intro to the A2 and initial look at Cs+Cs (as I'll refer to Codes+Conventions as), using vids from students at Latymer; 3 differing Albanian vids + of course the Buggles. 12D's lesson on Monday 4th July is one 12A have already had: looking at examples of the 2011 IGS students' vids and blogs, with a practice pitch and opportunity to discuss the task/any early ideas. The quiz took in a wide variety of topics - and was not intended merely as fun! It introduced a number of topics: censorship, classic egs (that you're unlikely to have seen: just as with film openings, the more examples you critically view and annotate the better!), CS+Cs, technical innovations (fisheye), vid auteurs, Goodwin, changing budgets + industry (influence of digitisation).
The 'green day' lessons were centred on setting up a mini-vid production: brainstorming (individually, then as a group) vid ideas for 3 contrasting tracks (1 rock from various eras/sub-genres; 1 80s; 1 dance). The generally lyric-free dance tracks certainly drew out Goodwin's 3rd type: the concept vid. Once agreed, the practicalities had to be scrutinised as part of a time-limited planning process, before shooting with HD cams and then editing with Final Cut. Many of you have already had an intro to this powerful, increasingly industry-standard software with JC.

WHAT CAN I BE BLOGGIN' ON?
We don't expect you to be expert on any topic introduced so far.
We do expect you to start reflecting your initial learning, thoughts and ideas on the blog though.
Remember, the central concept of a blog is a virtually real-time record of thinking and progress on a topic or production. You are assessed on your time management - this forms part of that assessment!
So, you will return to most of the topics I'll suggest below, but the more you blog now the more you'll retain, and the process of blogging itself (eg adding example vids and links) will help you quickly get up to speed in September.
The suggested topics to consider then:
  1. THE TASK - can you show your clear grasp of the A2 brief? [use this blog...]
  2. ALBANIAN POP! - the point of this is really to demonstrate Cs+Cs, but also to bring in concepts such as globalisation + cultural imperialism; Stuart Hall's levels of reading; intertextuality + postmodernism
  3. COMMON CONVENTIONS - initial list of Cs+Cs including examples (you'll find these include contradictions: this is a very diverse format)
  4. GOODWIN'S 3 TYPES - what 3 fundamental forms (often overlapped in a single vid) does Goodwin argue the vid takes (aim to provide an eg for each)
  5. IMPACT OF DIGITISATION - could look at budgets, distribution, rise of fan-made vids...
  6. HD CAMS + FINAL CUT - what difference will these make to your work?
  7. CENSORSHIP - another topic partially tied into digitisation
  8. REPRESENTATIONS - any early thoughts, eg on treatment of gender - perhaps a feminist p.o.v.?
  9. MUSIC VID AUTEURS - Spike Jonze, Anton Corbijn... (use the DVDs held in Lib for you!)
  10. MY FAVE VID - with detail on why. Must ensure you put the music to one side. Could also consider an eg you consider abysmal, and explain why.
  11. MINI-VID: TASK, TRAX + PLAN - obviously there's a lot to potentially blog on this. Do consider how your ideas were influenced by lyric sheet/genre, and draw upon Goodwin!
  12. SAMPLE VID/s1 - never too early to start considering examples, from whatever era/genre, and unpicking potentially important conventions you've spotted
  13. INITIAL IDEA/S - jot down any early ideas, adding more detail as you discuss with me/your peers
  14. [article you read/resources] - perhaps you've been reading Friday's Film + Music Guardian, or Monday's Media Guardian and have spotted some useful articles? Make a note of it now!

Friday 1 July 2011

DVD of 2011 vids

You can borrow a DVD of last years music vids if you want to seek some inspiration/entertainment - apply within!