Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 4 July 2011

Practice Pitch2: Tues 5th July

Follow these steps to flex your creative muscles and come up with proposals for the lyrics below. We'll try this one without even the cue of the music.
You can do this at any time yourselves (hit shuffle on an iPod and work with that track for instance), individually or with others, and start to bank a range of ideas.
Please do not google the lyrics as creating an idea linked to the actual video would rather defeat the purpose - and, as you'll see, indicate an extraordinary degree of weirdness...
STEP 1: by yourself, for no more than 2-3mins, read through the lyrics below then brainstorm and list (just as a single sentence) rough ideas for creating a music video around these lyrics
STEP 2: get together in pairs or threes and share the ideas you came up with (2-3mins)
 STEP 3: pick one out and bullet point some further detail of the visuals/media language (shot types, mise-en-scene, editing) that would go with one of these ideas (2-3mins)
STEP 4: briefly feedback your concept to the class, when we will also discuss the main types of music videos, referencing a Mr Goodwin (up to 5mins)
STEP 5: we'll reflect on the steps you'd need to take to move from a raw idea to a finished, polished music video

I feel so extraordinary
Something's got a hold on me
I get this feeling I'm in motion
A sudden sense of liberty
I don't care 'cause I'm not there
And I don't care if I'm here tomorrow
Again and again I've taken too much
Of the things that cost you too much

I used to think that the day would never come
I'd see the light in the shade of the morning sun
My morning sun is the drug that brings me near
To the childhood I lost, replaced by fear
I used to think that the day would never come
That my life would depend on the morning sun

When I was a very small boy
Very small boys talked to me
Now that we've grown up together
They're afraid of what they see
That's the price that we all pay
Our valued destiny comes to nothing
I can't tell you where we're going
I guess there's just no way of knowing

I used to think that the day would never come
I'd see the light in the shade of the morning sun
My morning sun is the drug that brings me near
To the childhood I lost, replaced by fear
I used to think that the day would never come
That my life would depend on the morning sun

I feel so extraordinary
Something's got a hold on me
I get this feeling I'm in motion
A sudden sense of liberty
The chances are we've gone too far
You took my time and you took my money
Now I fear you've left me standing
In a world that's so demanding

I used to think that the day would never come
I'd see the light in the shade of the morning sun
My morning sun is the drug that brings me near
To the childhood I lost, replaced by fear
I used to think that the day would never come
That my life would depend on the morning sun

I used to think that the day would never come
I'd see the light in the shade of the morning sun
My morning sun is the drug that brings me near
To the childhood I lost, replaced by fear
I used to think that the day would never come
That my life would depend on the morning sun

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