Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 31 August 2011

1st to complete summer homework is... [worth visiting for tips]

...Rob Shaw!!!

[um...actually it was Rich McLachlan!!! Sorry Rich!]

Already onto SIXTEEN, not stopping at 15, this is a great example not of quantity but of quality: great incorporation of multimedia already, with quotes clearly laid out, sources acknowledged, a range of hyperlinks embedded, stills from the relevant vids, and strong analysis drawing upon knowledge of other vids and making links to other media texts, with each analysis nicely set out with year, audience, director etc etc clearly identified.

We had several blogs receiving 20/20 for both R+P and Eval last year (I'll share with you the exam board's praise soon), and this is a perfect example of how to go about repeating that!!! Stellar work Rob and Rich (and many others - I've been keeping a close eye on everyone's posting - or lack of - over the summer: very, very promising for the upcoming year on the whole!).

Indeed, last year's A2 averaged 79% (thats 1% off an A!!!), including our 1st A* for Media and two 99% marks (think about it - that gave those students 25% of their entire A-Level, which is marked out of 400 [100 for each unit]). You can look at their blogs on
Brilliant as they are, I'll be shaking things up as ever, and looking to achieve an average mark of 80%+ this year...

(Final Media A-Level results have been consistently outstanding, despite the subject awarding a low percentage of A/Bs compared to many other subjects, but were truly exceptional for 2010-11: 73.3% achieved A*-B, twice the national average. We'll look to at least equal that this year, with the same diligence shown by your A2 predecessors!)

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