Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 11 April 2012


Good example of how artists are increasingly seeking to make money through merchandise through their own sites, instead of simply relying on royalty cheques from record labels (which has long been the established model, one which digitisation has abruptly changed).

The following example comes from - but was also highlighted and promoted through Facebook, receiving 178 'Likes' in just 36 mins (which acts virally: each person's FB 'friends' then get this update + announcement/hyperlink on their profile)

This is why its so important for your mag ads in particular to reflect the changing revenue streams for artists; promoting their official site/FB page etc is crucial to their financial prospects; a CD digipak may act as a tool to generate interest in tour ticket sales, merchandise and back catalogue album sales/downloads.

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