Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 15 November 2013

DIGIPAK initial research task

You will need to add details of more specifically genre-related examples (for all 3 texts you initially research then summarize the general format conventions THEN the (sub-)genre specific conventions), but this task has worked very well in the past to get a flying start on research into the general conventions of the media format of 'digipaks', one of the two ancillary (ie, supporting) texts you produce as part of an integrated package.
Time is limited on this task, so you need to be swift!

  1. Set up a new Word doc in landscape layout, not the default portrait, along the lines of the example I've embedded below.
  2. Pick one of the commercial examples provided (Spice Girls, Britney, Ignacio, + a dummy from a digipak designer/manufacturer). Comprehensively note the features of this. Once done, share notes among the three so that you've already got 3 examples. If you can add notes on at least two more general examples, that will enable you to summarize the main codes + conventions. You must look at the small details (logos, text incl. copyright blurbs, etc) too..
  3. Now look at the past examples provided + note any good ideas you see.
  4. Now explore the MusiVidz blog for past posts related to digipaks and see what further info you can find, for example on examples of digipak packages.
  5. Reflect your learning so far in a post titled DIGIPAK initial research, starting it with the digipak task as described by the exam board (in bold + diff colour + applying quote tool), with the 3-part basic markscheme [UofT, UofE, EAA] + more detailed assessment criteria below this.
TIP: USE MY POST FROM THE TOP LINKS LIST TO FIND PREVIOUS POSTS ON DIGIPAKS, INCLUDING SOME WITH LINKS TO JPGs OF DIGIPAK EXAMPLES (also try past blogs for such jpgs)

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