Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 23 July 2013

Kanye West's interactive video

I'll get round to a round-up post on video-centred apps that I've posted on multiple times; this is a linked but distinct topic: Kanye West has made his new video interactive - you can change the vocal and click to grab screenshots for Instagram (etc).
Here's what you see when you visit (as I did on 23.7.13):
The splash screen for in July 2013
I was reminded about this just now thanks to a MusicGuardian article, a great source of relevant news, interviews and features, specifically a blog post by . She makes a great point about Kanye's new vid, which is exclusively available via his site (a pointer towards YouTube's grip loosening?):
As this video is streamed exclusively from West's website, it renders the viewer unable to fast-forward or trace backwards: Black Skinhead demands your attention
What I also noticed is that there's no attempt at any age restriction, or warning, yet the track features swearwords and racial terms. YouTube hasn't a great reputation for effectively limiting content to minors, but it does at least run age warnings/restrictions and censor some material.

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