Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 18 September 2013

Vinyl sales record goes to...

Perfect illustration of how the 'new media' age is not simply a narrative about digitised media formats: news that Daft Punk have become the biggest seller of vinyl in Amazon's history (they launched in 1995). It's become increasingly common for bands (especially rock/Indie, but also pop) to issue limited editions of vinyl alongside CD and download, something that anyone considering a promo package should consider...
Daft Punk, fresh from breaking all sorts of records with their Get Lucky single, seem to be almost single-handedly reviving the vinyl music industry. Amazon has announced that the French duo's album Random Access Memories has become their best-selling vinyl LP of all time.
In fact, the DJs' latest LP isn't just the best-selling vinyl record of summer 2013: nobody has sold more vinyl copies since Amazon launched in 1995. Daft Punk top's all-time vinyl bestseller list, followed by Adele, for 21, Amy Winehouse, for Back to Black, and David Bowie, who has two records in the all-time top 10. 

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