The launch of Apple's entry into the streaming (and radio) market has of course caused a tidal wave of comment, hype and analysis.
|See below for link to article on Corey Taylor's views|
Much of this centres on the impact on rivals such as Spotify. The implications for artists and record labels likewise has been much debated - I'll try to remember to add a link to Slipknot' Corey Taylor's rather ... colourful views. [done - NB: strong, albeit censored, language!]
This article, though, looks at research into streamers (possibly a neologism, it seems to me a sensible descriptor for users of streaming services) and how heavy users tend not to form strong attachments to any acts. Rather than listening to some acts over and over again, many tend to largely keep listening to new music, and an increasing proportion also don't bother to listen to full albums.
The article argues that this will lead to falling concert attendance down the road, as many concert-goers have forged an emotional attachment to the act they've gone to see over many years of repeat listening.
I've listened to many of Depeche Mode's albums, in full, many 1000s of times, and was thrilled to finally see them live in Leeds last year - 30 odd years after first getting one of their singles on vinyl. Will heavily streamed contemporary acts attract sell-out crowds a decade or more down the line?
Article link below
Michael Hann (Guardian, 2015), Will Apple Music hurt the live scene?