Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 10 June 2015

WEB 2.0 AUDIENCES Streamers abandon live music?

The launch of Apple's entry into the streaming (and radio) market has of course caused a tidal wave of comment, hype and analysis.

See below for link to article on Corey Taylor's views
Much of this centres on the impact on rivals such as Spotify. The implications for artists and record labels likewise has been much debated - I'll try to remember to add a link to Slipknot' Corey Taylor's rather ... colourful views. [done - NB: strong, albeit censored, language!]

This article, though, looks at research into streamers (possibly a neologism, it seems to me a sensible descriptor for users of streaming services) and how heavy users tend not to form strong attachments to any acts. Rather than listening to some acts over and over again, many tend to largely keep listening to new music, and an increasing proportion also don't bother to listen to full albums.

The article argues that this will lead to falling concert attendance down the road, as many concert-goers have forged an emotional attachment to the act they've gone to see over many years of repeat listening.
I've listened to many of Depeche Mode's albums, in full, many 1000s of times, and was thrilled to finally see them live in Leeds last year - 30 odd years after first getting one of their singles on vinyl. Will heavily streamed contemporary acts attract sell-out crowds a decade or more down the line? 
Article link below

Michael Hann (Guardian, 2015), Will Apple Music hurt the live scene?

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