Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 19 September 2015

Gaga releases campaigning video

Please note that the video referred to contains scenes intended to disturb and shock.

Gaga has built a fanbase on the back of her publicly supporting many abused outsiders, in this case not the sexual minorities celebrated in Born This Way but female students at US colleges.

The black and white video takes the form of a short film, complete with end titles (and Facebook, Twitter links), tracking the despair and recovery of three victims of abuse, partly reflecting Gaga's own experience aged 19.

I'm not a huge Gaga fan, being old enough to have seen Madonna do much of what her young fans see as novel in Gaga (a great Guardian article this week also looks at  how directly Grace Jones has been ripped off by many major pop stars, not just Gaga), but can't see this as anything but a brave move.
An example of Grace Jones' uncredited 'inspiration'

The track is typically overblown (a matter of taste), and I note the 2k YouTube dislikes alongside the 96k likes at the time of writing; this isn't exactly cosy branding.

Judge for yourself here.

No comments:

Post a Comment

Please ensure your comment is appropriate for publishing; all comments are vetted before publication