Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 22 September 2015

Some female fronted acts

A notorious Top of the Pops 'performance' from 1988...

Simply coming from looking at ideas for a female performer, here's a few female acts you could look at. (Wiki on all-female bands amongst many lists you could consider)

Honeyblood (YT channel)

A 2-piece act with some smart videos maximizing the potential of limited locations, for example Bud:

Martha's Harbour, a 1988 hit, remains an iconic example of ethereal pop music, often featured on 'chill out' and 'ambient' soundtracks, with several remixes also floating around.
Fans have filled the void with their own videos - you could create the definitive version, and create a sizeable online following in doing so... The top hits for this still popular track are mostly fan-made stills montage videos

Despite the notorious Top of the Pops appearance, there's no official video for the track; the playlist below features 1 of many fan-made videos, a simple stills montage.

Their Vevo channel has just one video, and this is it...

We'd discussed the Super-16 look; that washed out, colour flare, damaged aesthetic - which has been clumsily overdone in many videos. You can see it here in this Belly video, one of several I've grabbed from a 4AD playlist (a particularly significant, alternative Indie label, part of the Beggars empire - as is Craig McNeill, who we'll hear from shortly at the ASFF...). Fairly conventional performance video overall, including some horsing around footage which gives a sense of privileged access - the specific trick with the drumsticks is rather nice:

Tarnation also use a Super-16 style in their very basic You'll Understand video.

Key technique here is using pans as a tool for dynamic editing, panning left and continuing or reversing the action in the following shot, sometimes using it almost as a wipe effect. The film titles-style playing with shapes is noteworthy. You could argue the flashing light effect is overdone, but it connects to the nightclub element of the lyric. The studio setup is a bit different too, and the shot variety, angles and sheer pace of editing all help to get across how brimming with attitude this band are.

We'd talked about colour correction and filming with filters, gels ... this one achieves a simply sumptuous colour palate (which is also quite alien).

Basically, a little bit mad... Animation, weird costumes, highly abstract...

Pixies bassist Kim Deal got fed up getting limited songwriting opportunities in The Pixies, and enjoyed huge success with her sister in The Breeders...
Setting up in the snow; some nicely shaped layering (within the bass drum); fisheye shots; taking the focus-on-vocalist a step on with the band almost zombified while she plays to the camera; and I wonder if Pussy Riot nicked the colour balaclava idea from here?

An absolute frenzy of layering, rolling between an unusual application of rule-of-thirds and halving the frame.

1 comment:

  1. Warpaint, a band influenced by Depeche Mode and recently toured with them as supporting act on their current tour, consist of four members.


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