Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 17 October 2015

Government hip to square deal of Indie promotion

More than a dozen independent UK music labels and songwriters have received £200,000 in government funding to promote up-and-coming artists abroad.
It is the latest round of funding made available through the £2.5m music export growth scheme, established two years ago by UK Trade and Investment (UKTI) with the music industry body, the BPI, to help independent music companies make their mark in the US, Asia and Europe.

Read the full article: Thankyou Whitehall, goodnight – Indie labels win government grants.

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