Several increasing trends reflected by Beyonces album release:
Convergence: TV the platform for the launch, with an HBO show that...
Played videos for every song on the album, not just the singles
Initial exclusive for one streaming platform, Tidal
There had been no release date, an ironically publicity-generating ploy used before by Beyonce, the late David Bowie and more
Then there was the linkage to a recent launch of a fashion range, and the proximity to the Superbowl half time show, with ongoing controversy over her Black Panther salute seeming very unlikely to damage sales - indeed, this but of grittiness is likely to strengthen the brand.
Beyoncé launches new 'visual album' Lemonade on HBO http://gu.com/p/4tgg5?CMP=Share_AndroidApp_Blogger