Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 24 April 2016

MARKETING INDUSTRY Beyonce on HBO, Tidal, fashion range...

Several increasing trends reflected by Beyonces album release:
Convergence: TV the platform for the launch, with an HBO show that...
Played videos for every song on the album, not just the singles
Initial exclusive for one streaming platform, Tidal
There had been no release date, an ironically publicity-generating ploy used before by Beyonce, the late David Bowie and more

Then there was the linkage to a recent launch of a fashion range, and the proximity to the Superbowl half time show, with ongoing controversy over her Black Panther salute seeming very unlikely to damage sales - indeed, this but of grittiness is likely to strengthen the brand.

Beyoncé launches new 'visual album' Lemonade on HBO

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