Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 20 April 2016

USEFUL TECHNOLOGIES: YouTube Photoshop tutorials

See more on using Photoshop + digipak design in this post + this vodcast.
You needn't be a Photoshop genius to produce some incredible FX in Photoshop - there are 100s of ace designers out there who have shared their knowledge online, producing effective guides. Have a browse and pick out one or more that can help raise your ideas to a higher level, and just follow the step by step guides!

STUDENT EXAMPLE:
2015 IGS A2 student Amber got inspired by a tutorial that looked at an effect that fitted neatly with Lady Gaga's complex relationship with the press (post link):

Here Amber goes through the techniques she used:




Her drafting was made very clear too (post link):


BELOW: sample results from a simple 'youtube photoshop tutorials' search - you could of course be much more specific!


From Beauchamp College:
Understanding layers in PS

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