Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday 5 April 2016

UGC unboxing digipak/special editions videos

This is primarily an audience, UGC activity but as with lyric videos artists themselves, as one means of seeming to put themselves on a level with their fans (uses and gratifications), have engaged in this.

Below: James Hetfield (Lars?) unboxes a deluxe re-release - useful on multiple levels:
  • the importance of repackaged re-release sets
  • re-mastering
  • outtakes, demos, alternative versions
  • live recordings
  • multi-format: CD, DVD, LP
  • vinyl and Record Store Day
  • additional media: book and patch
  • sold through the band's website
  • the normally UGC of unboxing


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