Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 14 February 2017

Big Three Sony Universal Warners

In film its the big six (7 if you count Lionsgate); in the music industry, following a controversial 2012 $2bn takeover of EMI by Universal, its just the big three: Sony Music Entertainment, Warner Music Group, and Universal Music Group. Sony and Universal also combine on the VEVO platform.

See: feature on the big 3; (the spin on this one is a bit odd - that the ENTIRE Indie industry beats any one of the big three individually);; this pdf.

Table from digitalmusicnews.
You can see how the industry has gone through dramatic 'disruption' from digitisation - but with little impact on the market share of the dominant conglomerates:
Source: p.11 of this report (pdf).

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