Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 29 July 2017

DIGITAL strings up boxset racket?

(Theory link: Simon Reynolds' Retromania)

'The Beatles or Radiohead can forever flog key works to consumers prepared to pay £100 for unheard sessions on picture-disc vinyl. Icons like Morrissey can keep on reissuing even the unlamented likes of Maladjusted as part of their bigger story, safe in the knowledge fans want to buy into that idea too. But digital closes the door on nostalgia as much as it mucks with the album as a format. Will the 2026 reissue of Solange’s A Seat at the Table meet with the same ripe whiff of remembrance from a generation who recall where they were the first time they opened Spotify and it was algorithmically recommended to them? If not, Our Love to Admire may be one of the last albums in history to make it to its 45th anniversary super-deluxe box set.'

The reissue racket: how many more ‘classic’ albums will be repackaged?

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