Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 9 August 2017

VFX Shins layering that'll stick(er) in the mind

LAMAR + NIK is a joint name you may have seen from your research into video examples, and nofilmschool here compare them to Michel Gondry, high praise indeed.

The specific stop-motion technique they use here isn't necessarily what you might take away as an inspiration - look at the seemingly mundane mise-en-scene they add these stickers (you should be thinking greenscreen to achieve a comparable effect) to: stacks of coins, 'checkers' chips, cheese slices, all quirky and interesting when shot in tight close-ups.

No need for a narrative in a video as entertaining and visually busy as this, though the likes of Sledgehammer manage to incorporate this.

http://nofilmschool.com/2017/08/the-shins-stop-motion-music-video

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