Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 23 January 2018

Risk assessment

You've been asked (for months!) to do a health and safety check. Time now to finally sort that out. You should consider what post date you use [click on SCHEDULE under the LABELS box on the right before publishing your post]; this should be evidenced PRIOR TO SHOOTING.

The idea is simple. As is legally required of professional shoots, where companies are legally liable for employees' well-being/welfare (the whole coursework is designed to reflect industry practice), your company needs to evidence its consideration of possible risks from the shoots ... a risk assessment.

Under the UK syllabus you also have to evidence requesting permission from the rights holder to use the track audio, but this is not a CIE requirement. You could address copyright nonetheless (up to you).

POST TITLE: Risk Assessment

The idea is very simple. Go through each location, including transport to and from and any catering (food/drinks), think through the possible risks, and briefly state how you will minimise or counter these risks, including communication to cast/crew/public. Below you can see a few snapshots of student examples:


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