Not exactly a revelation, blogging on the basis of a simple, sharp quote from Lily Allen (who in the same article says it's the 360 deals for branding, endorsements that make money now, not the music):
Lily Allen: ‘We need to fight back against these forces’
Allen responds to a question asking how she can face going on her social media daily when she gets so much abuse through it:
Well... a) Social media, what it’s for, is to partake in conversations. Just because my conversations are amplified or misconstrued, doesn’t mean that I shouldn’t be able to express myself, and that’s what we’re talking about, really, freedom of expression. b) Every marketing budget now takes social media engagement into account. So if I didn’t tweet and I didn’t do Instagram I wouldn’t be here right now – we literally wouldn’t be having this conversation.