Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 6 May 2018

SOCIAL MEDIA key to marketing

Not exactly a revelation, blogging on the basis of a simple, sharp quote from Lily Allen (who in the same article says it's the 360 deals for branding, endorsements that make money now, not the music):
Lily Allen: ‘We need to fight back against these forces’
Allen responds to a question asking how she can face going on her social media daily when she gets so much abuse through it:
Well... a) Social media, what it’s for, is to partake in conversations. Just because my conversations are amplified or misconstrued, doesn’t mean that I shouldn’t be able to express myself, and that’s what we’re talking about, really, freedom of expression. b) Every marketing budget now takes social media engagement into account. So if I didn’t tweet and I didn’t do Instagram I wouldn’t be here right now – we literally wouldn’t be having this conversation.

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