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Sunday, 23 May 2010

Band blogs rise in popularity


By Greg Cochrane
Newsbeat music reporter

Noel Gallagher from Oasis
Oasis use their blog to give their fans updates on what they're doing
Amongst the host of nominations and categories announced last night [January 26] for this year's NME Awards, one recent addition catches the eye.
Whilst it perhaps doesn't hold the gravitas of say best international band, best new band or best album, the inclusion of a best band blog category recognises a significant shift in the way bands now communicate with their fans.
Blogging has become an essential part of an artist's publicity armoury, fondly looked upon as it essentially cuts out the middle man [otherwise known as the record company or management].
It appears almost every artist is taking advantage of this uncensored form of communication and jumping at the opportunity to screen videos, demos or in some cases merely highlight what they've had for dinner.

Teaser clips on web

The web is ever more important for bands marketing; in this case releasing a preview clip of a single: "Arcade Fire post teaser of new single" - 'Yesterday, the band posted teasers from both sides of the 12-inch vinyl single to their website.'