Marketing 2.0 Success stories of Indie and self-distributing acts

How to be a DIY pop star: lollipops, kung fu and other fail-safe strategies https://www.theguardian.com/music/2017/may/18/diy-pop-star-strategies-dodie-tom-rosenthal-shaodow-paigey-cakey-jon-gomm?CMP=Share_AndroidApp_Blogger

Amazon launches live gig arm, growing video demand

Amazon moves into UK live music starting with Blondie London gig https://www.theguardian.com/business/2017/may/09/amazon-uk-live-music-blondie-london-gig-prime-live-events?CMP=Share_AndroidApp_Blogger

Metallica FB livestream rehearsal + pop-up tour shops

http://www.blabbermouth.net/news/metallica-bringing-back-pop-up-stores-in-select-cities-on-north-american-tour/

Update: Katy b Perry went a manicured step further, livestreaming her fakery for 72 hours to promote her latest audio torture device (album): A weekend with Katy Perry's live stream: meditation, James Corden and a dog called Nugget

https://www.theguardian.com/music/2017/jun/12/katy-perry-witness-album-live-stream

Slipknot tie up 1bn views with 360 video

http://loudwire.com/slipknot-1-billion-youtube-views-360-video-the-shape/