80s 90s BILLION DOLLAR BABIES

Yeah, it's another mystery intertextual ref - try adding the words Alice Cooper to a Google (or, hey, a privacy-friendly DuckDuckGo)

Blabbermouth on Guns n' Roses hitting the 1billion views landmark

Just look at the levels of engagement (screenshots from Aug 27th 2018):

And here it is...

1 of the most expensive vids ever produced (still!)

AUDIENCE WEB 2.0 BOOK active fandom UGC

This Wired feature on how the audience has become more active through the convergence of the online world is a great one to get into multiple concepts linked to audience. A few excerpts below (initially about UK prog rock Marillion, who ended up touring the US only because fans funded it!!!)

HISTORY PRE-MTV VIDS

A post I'll add to over time if I remember. I have scattered a few archetypal vids across the blog, not sure if I used any tag though.

Read Austerlitz' superb history of music video for a fuller sense of how the form was established long before the 80s MTV boom that made it a routine part of promo and marketing efforts - or just watch the movie A Hard Day's Night to see The Beatles establishing the core of the media language still used over half a century later!

https://www.loudersound.com/news/watch-rare-pink-floyd-video-for-apples-and-oranges

DISTRIBUTION CONVERGENCE Instagram album release

https://www.nme.com/news/music/jaden-smith-released-new-album-instagram-syre-2352122

VISUALIZER VIDEOS another alternative format

Evie brought this format to my attention, another to consider alongside the lyric video, unpacking video, live video, and additional narrative or concept videos (eg Pixies' 2 Bagboy bids, U2's 3 for One!)

http://www.blabbermouth.net/news/watch-halestorms-official-visualizer-video-for-black-vultures/

Here's another format that could be great fun to adapt for evaluation Q's or earlier audience/genre conventions research: http://www.metalsucks.net/2018/07/02/reaction-video-alice-in-chains-so-far-under/