ALT VIDEOS dance performance and animation

IN THIS POST: Multiple examples of alternative videos; using animation; UGC/fan-made videos; the role of dance moves in vids; examples from UNKLE, Billy Eilish, Sepultura, Arctic Monkeys. See alt videos tag etc for more

Spotted this thanks to a Yr8 student - yet another type of alternative (not the main promo) video, to go with visualizer, lyric, unwrapping, teaser, single shot, performance, acoustic (not to mention fan-made, covers, reaction videos and UGC generally)...

Billie Eilish has released a 'dance performance' video for Ocean Eyes.

Smart move which achieves a key aim of pop vids especially - to generate a replicable dance sequence, which might then be taken up by (especially) young fans for playground simulacra or, the holy grail, posted UGC vids which are directly monetised anyway through YouTube but also generate further free publicity by appearing on Twitter, FB (etc) feeds of friends/followers. 

You should think about replicating at least one of these - or even just short teaser clips (or gifs) for the website + social media feeds that push traffic to the YT channel (even if the full vid isn't actually there), a great, easy way to show (if you provide detailed research/explanation) insight into audiences and industry.

Approaching 12m views on 25.9.18

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CONVENTIONS RESEARCH + BLOGGING in 10 categories

(TBC) I've previously provided an extensive list of themes to consider, with notes on each of these. Having reviewed these, I've come up with a more streamlined list of 10, combining these and some additional aspects. These will help you evidence research/analysis/applied understanding of all 3 CIA (Conventions, Industry, Audience) and go a long way to preparing for your 4 evaluation Qs.

You can gather and build your research through any combination of posts so long as this eventually includes posts titled:

GENERAL CONVENTIONS1: Lyrics/visuals; Narrative 
GENERAL CONVENTIONS2: Genre characteristics
GENERAL CONVENTIONS3: Intertextuality + postmodernism   
GENERAL CONVENTIONS4: Representations 
GENERAL CONVENTIONS5: Cinematography + Editing
GENERAL CONVENTIONS6: UGC
GENERAL CONVENTIONS7: Alt vids
GENERAL CONVENTIONS8: Distribution, social
GENERAL CONVENTIONS9: Branding/promo package 
GENERAL CONVENTIONS10: Possible influences SUMMARY

That's 10 research themes. For each one you need to indicate ideas/aspects you've seen that might influence your work (and then sum this up).

1-5 are conventions focused (+ incorporate Goodwin's 6 conventions), 6-9 go further into industry and audience, and 10 is simply an overall summary of which points are more likely to be reflected in your idea.

You will have some posts, including from class and homework, on individual videos, titling like this:

GENERAL EG1: Artist 'Track Title' (year) 

This phase of pre-production is to help inform your initial pitch development. You will repeat the process with a similar list for GENRE conventions research.

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