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Monday, 15 November 2010

13B Lip Sync track

We had 5 tracks pitched for filming a music vid: Katrina and the Waves' "Walking on Sunshine"; Mike Posner's "Cooler Than Me"; Duck Sauce's "Barbra Streisand"; a Paolo Nutini track; and Taylor Swift's "You Belong To Me". The "Barbra Streisand" track was setlled on, with planning now underway for the shoot. The official music video is embedded below (from muzu.tv, not YouTube, which I think you can access under student logins):

Duck Sauce - Barbra Streisand
You'll see the design of this vid could easily inspire tribute versions, an attractive idea for most acts as this acts rather nicely as a means of generating viral marketing: marketing the band do not pay for, and which does not have the appearance of an advertising campaign. The success of the Yeo Valley (milk/dairy company) rap, (one of several similar ideas: see this Ontario vid, + rather awful raps such as this), played exclusively in the X Factor ad breaks (at a campaign cost of £5m) has worked well like this - the YouTube video has been widely emailed and the company have been 'forced' by Facebook campaigns etc to release the song as an Xmas single. The "Barbra Streisand" video also features a daft dance move, another trick which can help encourage a video to be reconstructed, reflimed and posted (eg as 'responses' to YouTube uploads) online, a tactic used as far back as Adam and the Ants' "Prince Charming" video.

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