Standalone Company blogs

[Cross-posted from AS blog]
I've mentioned that you could think about creating separate blogs for either of your companies and/or the film itself.
That wouldn't be a major production, and whoever sets up the blog can add the others as having the right to post to this blog.
An example from last year's AS:
Jonny Hughes and Joel Colborne, whose psychological thriller opening you saw at the film festival, added links to two blogs at the top of their main blogs: see Jonny's.
These are for their company Vertigo Cinema and their film A Bat in the Belfry.
You can always ask these guys for ideas!
Other past examples include Ellis Clark from last year's A2.