Fan-made vids: MGMT's Kids

I've raised this in a previous post, but its worth flagging up.

This is the fan-made vid for MGMT's "Kids", fast-approaching 40m YouTube views, that Sam mentioned, and an example of what is likely to be a growing trend: bands using fan-made vids directly for their promotional/marketing value, and their convenience as a means of building a relationship with the fanbase. You can read more about this here.

At the time the article was written, this video had racked up 10 MILLION hits on YouTube alone...

You can debate the virtues or otherwise of the fan-made video, but it certainly struck a chord, despite the existence of a strikingly weird official video - compare the two below...

THE STUDENT VIDEO

By August 2015 this video had racked up 50 MILLION hits, and creator J Salmon has smartly embedded links to other work of his - picking up 8k subscribers in the process

THE OFFICIAL VIDEO

Remarkably, the official vid has 2m fewer hits to date!