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Thursday, 4 August 2011

Using TV set for live footage: Iron Maiden vid

Another vid picked out by Rob, Iron Maiden's Can I Play With Madness. A few brief comments, perhaps the key being the use of a TV set to bring in live footage rather than simple crosscutting:
I think the key to grasping this vid is the use of teens. Maiden were a mature band with a decade of growing success behind them, but needed to ensure they appealed to teens to continue selling.

Notable too that the teens are both M+F.

From an international perspective, we get a trad cliche of England: rural, castles...

But this was also a band at the peak of their commercial success: the SFX denote a high-budget vid - taking in elements of sci-fi, fantasy, horror (traditionally male genres, matching with the music genre)
The TVs to provide live footage is a nice touch; a postmodern element (Guns n Roses would use this approach in Welcome to the Jungle and other vids too).
[Iron Maiden - Can I Play With Madness]

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