CONVERGENCE Bill Bailey: The AS-A2 missing link

Do you recall the concept of convergence from your AS work? (search for the relevant posts in BritCinema blog)

The traditional lines of distinction between the media (press, broadcast [TV, radio], cinema) are fast-disappearing as digitisation takes hold. And the music industry is no exception.

The Guardian is a newspaper. Simple.
Only its also a website.
With a lot of podcasts/streams (radio).
And video (TV).
And...music, including music video.

Music is available all over the web, not just via the record companies themselves. The 'Vevo Revolutionaries' article I highlighted from this week's Media Guardian centred on a chief executive of a major online music company, with the backing of most of the music majors, who argues that increasingly money will be made not from seling copies of music but from streaming it and playing adverts (or charging subscription).

The Guardian is not a record label. But music video content such as the following makes money through the advertising that accompanies it.

(Bill Bailey's cover of Gary Numan's Cars)