Company blogs

A really simple job but one which showcases your use of new media technologies, and also links to how you've gone about attracting an audience: setting up a separate blog for your production company.

Here's the JoyDiv blog from last year (also linked through their QR Code): http://newtransmissionrecords.blogspot.com/

Note the branding! This can be largely a place where you copy in podcasts + behind-the-scenes vodcasts, but also build up to release. A good place for a poll too!