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Sunday, 23 October 2011

Fisheye + pomo eg: Monster Magnet's Powertrip

Good eg of fisheye at work in this 1998 vid, but also highly postmodern: signifiers of 70s glam as well as modern bling-based R+B and the pimp posturings of many rappers

This is meant to juxtapose the band as authentic but with a sense of humour.

For me it actually screams insincerity - a corporate poodle using a glammed-up, high budget vid to promote the brand message that they're above ... glammed up, high budget vids

Another reading in this - the women sat around the floor seem to me to form an intertextual reference to the classic Electric Ladyland album cover (Jimi Hendrix Experience) from 1968, which I won't embed (for obvious reasons if you're familiar with it)

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