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Sunday, 13 November 2011

POSTMODERNISM Rammstein smash genre conventions

Bizarre, but clever, bit of countertyping from godfathers of industrial Rammstein: a new vid for Mein Land in which they appear as happy-go-lucky surfer dudes, in the style of the Beatles, Monkees or Beach Boys, 3 60s bands whose film and TV work contained proto-vids.

This then is yet another option for this brief, and for working within this format: completely playing against type and expectations in a postmodern fashion. Towards the end the footage switches dramatically to more familiar territory; as it features some limited nudity in the final minute I won't embed it, but you can see and read about this Jomas Akerlund vid here: http://loudwire.com/rammstein-nsfw-campy-beach-video-mein-land/

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