Pages

Sunday, 9 September 2012

Lego vid: Joy Division

This would be no easy path or shortcut to a music vid of your own, but may be of interest - and in any case, is another example of how UGC (user-generated content, or fan-made videos) acts as viral marketing for archive material; the fact that this isn't an official vid actually makes it more legitimate to mahy, as its not directly tied into record company profit-making. Many people will watch it and be introduced to Joy Division for the first time - part of your secondary audience for a vid made for a back catalogue track will likewise be new fans.


This next example is something of a curiosity: a 5-year old death metal vocalist, as publicised by Terrorizer magazine:

No comments:

Post a Comment

Please ensure your comment is appropriate for publishing; all comments are vetted before publication