From http://screenrant.com/star-wars-episodes-7-9-trilogy/ comes a good example of how tracks are created, and sometime quite sophisticated vids produced to help them to become viral hits: this cover of Goyet's Somebody I Used to Know with new lyrics to focus on how the 3 Star Wars prequels and George Lucas' attitude to the fans (from TeddieFilms, fast approaching 8m hits for this vid alone).
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