Using INSTAGRAM to promote promos! (Britney, Rhianna etc)

Blogging, FB and Twitter are social/new media frequently mentioned here as tools used by artists/labels to boost acts'/videos profile and distribution.
Another useful site, heavily used by many artists, from the smallest Indie acts to global names, is Instagram...

On August 9, 2012, English musician Ellie Goulding came out with a new music video for her song "Anything Could Happen". The video only contained fan submitted Instagram photographs that used various Instagram filters to represent words or lyrics from the song^[63] and over 1200 different photographs were submitted. [Wiki]

Today's acts often use trails or teasers for their vids to try and maximise the publicity and media/social media coverage, with Instagram emerging as a key means of doing so.
There is a downside to this, if clumsily handled, but you probably should consider this stratagem yourself!

It is possible to reveal too much with supposed trails

The downside occurs if the 'trails' for a promo vid effectively deny an audience any suprise, or sense of discovery/novelty, when the final vid is actually released:

In 2013, pop stars seem intent on ruining the surprise element of their videos through their various social-media means. Just look at exhibit one: Rihanna. To put it lightly, Rihanna is a fan of the popular photo-sharing site Instagram. She posted 33 (yes, I've counted) "previews" of her recent video for Pour It Up before it was released. So many, in fact, that when I actually watched the clip, it was all too familiar. When I closed my eyes I could see Rihanna's bum, twerking in a puddle. And Twitter was with me, chorusing "Meh, seen it already" and "Blimey, that's an impractical bra". Justin Bieber, meanwhile, has been teasing his latest video, Heartbreaker, on Instagram since July. I can't wait to not watch it. [Sampson, 2013]

If you've employed this strategy, post a link to your Instagram account as a comment.