Football club use Pussycat Dolls linkup for PR

A novel example of the diversification of the music industry, and also a good illustration of how you can continually pick up useful snippets from diverse sources ... in this case the football section of The Guardian!
[article link]

The club is Yeovil Town, who:

are bottom of English football's second tier but will be the first football club to have a girl group and the plan is for the band – to be based on the Pussycat Dolls – to perform at home matches for the rest of the 2013-14 season.
Auditions for females aged 18 and over will be held at Huish Park on 4 December and the successful girls, a lead singer and a group of south west-based dancers, will work with The Famous Company to record a single that will be released on iTunes. The record will raise money for Prostate Cancer UK – the Football League's official charity.

As it happens I've recently blogged several times on the use of social media and viral campaigns - well, here's yet another example where these take centre stage.