Clip shows still thrive on mainstream TV, but a new app, Smule, brings yet further backing for web 2.0 enthusiast Gillmor's portentous phrase 'the former audience'. Formalising the type of UGC that the likes of Gaga has long been popularising on official social media accounts, Smule provides a platform for fans to duet with their idols.
And the response has been big ...
Jessie J tracks have racked up 10s of millions further YouTube hits (and the attendant revenue) as Smule videos have become popular, viral items. See article.
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