If you haven't heard of this story, it's a unique tale of how a major rap act monetised their latest recording, picking up much valuable publicity along the way.
They auctioned the exclusive rights to the only one copy produced, netting $2m - some of which they then gave to charity after it emerged that the buyer was a much-hated pharma millionaire.
On the upside, they apparently inserted a legal clause that allows Bill Murray to steal it back!!! (Or the band, thus the lyrically intertextualising post title for those who have failed to Enter the 38 Chambers)
SOURCE: Indie.
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