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Tuesday, 2 February 2016

INDUSTRY Can we judge a hit anymore? Rihanna's Anti


Huge amount you can glean from this:
  • very precise info on how the US industry officially calculates what streams are worth as notional sales
  • an analysis of the confusion over whether Rihanna's new album is a smash hit or a serious flop
  • a range of (often hyperlinked) examples of large-scale tie-ins that's seen Samsung especially pay to distribute 1m copies of various albums (including Anti) - not forgetting the controversial U2/Apple case
  • a new twist on the use of websites as a promotional tool (Rihanna's bewildering recent effort)
  • her full-on use of social media to tease and trail the album ... then delays ... then confusion between streaming company Tidal (she's a major stakeholder) and record label Universal...

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