This is primarily an audience, UGC activity but as with lyric videos artists themselves, as one means of seeming to put themselves on a level with their fans (uses and gratifications), have engaged in this.
Below: James Hetfield (Lars?) unboxes a deluxe re-release - useful on multiple levels:
- the importance of repackaged re-release sets
- re-mastering
- outtakes, demos, alternative versions
- live recordings
- multi-format: CD, DVD, LP
- vinyl and Record Store Day
- additional media: book and patch
- sold through the band's website
- the normally UGC of unboxing
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