The site IronMaidenbeer.com shows one side of the diversifying approach of artists in the digital era - here's another, the mock election campaign of Alice Cooper (Wiki):
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| Visit site. |
Such satire works as smart branding and PR for an artist that released his first album back in 1969 - fans will be familiar with his song Elected, but there is enough here to encourage wide (viral) spreading of the link or just the main poster with the manifesto - including a younger demographic than his primary fanbase.
See LoudWire.
(and here's a new note on the merch issue:)
(and here's a new note on the merch issue:)
I mention beer as a great example of merch below - you can buy both Slayer and Iron Maiden beer in Luxembourg (Auchan), and Motorhead, plus some other branded wine/spirits if I recall correctly. That this is now a common strategy, especially in heavy metal, can be seen from a simple google ('heavy metal beer').See this Pinterest for a gallery (pic, right comes from it):
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