DIGIPAK TRACKLISTING Value is king

Unlike the cheesy old school techno classic, there are limits with the tracklisting ... the maximum running time of a CD (while it still remains a mainstream delivery platform).

You need to approach this simple detail of your work with caution - and thoroughly back up your decision with multiple examples.

Here's a simple (its far from precise on CD length, quite inaccurate on that!) pointer from Dave Taylor - as the saying goes, if Dave says its true, it probably is...

As I've blogged many times before, you should be looking to create a value proposition for what is usually a best of/greatest hits (or B-sides etc) compilation of previously released material ... by adding (and highlighting with a cover sticker) newly recorded bonus tracks. Some past students (see Atomic Kitten example) have even gone the extra mile and created their own lyrics for these new tracks to include in a digipak lyrics booklet!

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