These guys are becoming the Man Utd of music, squeezing every angle for money. It's not that long ago they launched their own whiskey line, now it's expensive ($125-500) watches, with 8 themes to pick from.
As they (almost) growled on Enter Sandman:
If I buy before I wake
I pray the lord my brain to take
http://www.blabbermouth.net/news/metallica-watches-have-arrived-video/
Here's a Ppt I put together analysing some samples of their merchandising.
Merch metallica from DB3igs
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