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Sunday, 23 December 2018

VIRAL How big 3 grab copyright of UGC in promo campaigns

Interesting blogger in music industry worth following. Her major contention here is that the labels are quietly subverting notions of the fan/audience empowering potential of converged social media, angrily noting a Sony example of claiming a hashtag use as a binding legal contract handing over all rights in perpetuity with zero compensation (other than glory!).

The former audience as audience 3.0, working for The Man?

https://www.getrevue.co/profile/cheriehu42/issues/the-music-industry-s-inconvenient-truths-149151

Thursday, 13 December 2018

ALT VIDS Depeche Mode Facebook unboxing by fans

Great example of a fan/UGC format being used by artists as a promo tool.

(Pics/link to follow shortly)

https://www.facebook.com/depechemode/posts/1824136607713230/

Saturday, 8 December 2018

WEB 2.0 MARKETING Musical.ly and making Lil Pump viral

https://genius.com/a/label-execs-detail-the-pump-plan-they-use-to-help-rappers-go-viral