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Sunday, 23 December 2018

VIRAL How big 3 grab copyright of UGC in promo campaigns

Interesting blogger in music industry worth following. Her major contention here is that the labels are quietly subverting notions of the fan/audience empowering potential of converged social media, angrily noting a Sony example of claiming a hashtag use as a binding legal contract handing over all rights in perpetuity with zero compensation (other than glory!).

The former audience as audience 3.0, working for The Man?

https://www.getrevue.co/profile/cheriehu42/issues/the-music-industry-s-inconvenient-truths-149151

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