STREAMING HAS SQUEEZED BACK CATALOGUE 90pc of streams for post-2000 recordings

This is an interesting corrective to both the infamous long tail theory (comprehensively trashed by Anita Elberse in Blockbusters) and the rather more convincing gist of Retromania, Simon Reynolds' reflection on the impact of converged technology in flipping the music market from its dominance by whatever was temporarily, currently popular.

The figures are astonishing - 73% of all listens are for releases since 2010 with a further 15% for 2000-2009 releases. 

For the student video-maker it does flag up the need for creative music video to boost back catalogue performance - a live Led Zeppelin video and a Rolling Stones lyric video being seen as archetypal examples of the approach of adding new visuals to older tracks.

https://www.billboard.com/articles/business/streaming/8533315/catalog-music-labels-market-older-music-streaming-singles