ALT VIDS tour teaser behind the scenes

The album teaser and special edition unwrapping vid are now, alongside the lyric vid and visualiser pretty common - and I'd imagine this next format will become ever more common too.

It generates shareable social content and e-zine articles like this one (and of course this blog post too!).

Bottom line, it helps spread the word that a tour is taking place...

https://metalinjection.net/av/motley-crue-def-leppard-poison-tour-behind-the-scenes-featurette-released